Scan As You Go
An idiot-proof wayfinding system combines
UX and industrial design principles.
Project Overview
Scan As You Go is a combination of UX, UI, and industrial design project that aims at improving the user experience of using the 160-year-old London transport system for passengers with language barriers, mobility-impaired, and those with fear. The design places a strong emphasis on providing personalized and simplified travel information for a complex system.
THE PRODUCT
A combination of a mobile app and an industrial design that helps all types of passengers navigate London, using customized information.
DURATION
8 Weeks
TOOLS USED
Figma
Photoshop
Illustrator
Solidworks
Keyshot
PROBLEM
It is hard to find a mobile phone signal underground, so users may feel nervous when using the transport in London.
GOAL
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Simplify travel information by minimizing the number of times you click the screen.
-
Enhance information for mobility-impaired passengers.
MY ROLE
UX, UI, Industrial Designer
Project manager
KEY STAGE
EMPATHIZE
Interviewed London Underground passengers users to understand their needs and pain points. Including tourists, elderly, and mobility-impaired passengers.
DEFINE
Discovered the expectation of customers and figured out what they concerned about.
IDEATE
Find out the pros and cons of other food ordering apps and optimized the user experience.
PROTOTYPE
Created Low-fidelity prototypes and mockup for the sushi app. Took reference to the accessibility and brand DNA.
TEST
Tested with 3 users to obtain feedbacks when using the prototype. Also improved the accessibility.
User pain points
Lack of access to internet
Language
barrier
Unfamiliar
environment
Ageing
infrustructure
Scanning Station UI
Scan As You Go App UI
Train Checker UI
Train travel information
Travel information search
Onward travel information search
Station information
Other features
Hilton Leung
UX | UI | Industrial design
I combine five years of industrial design expertise with UX strategy to create human-centred digital products. From user research to wireframes and interactive prototypes, I translate insights into designs that delight customers and drive measurable business impact.
info@hiltonleungdesign.com
