Project Overview
The Hakodate Sushi app is a mobile app designed for a newly opened izakaya-style restaurant in northwest England. The app is localized with newly added features like allergen and nutritional information to facilitate dining habits in the UK. It is also designed from the perspectives of a first timer to enhance the overall dining experience.
THE PRODUCT
A mobile app that helps a new sushi restaurant introduce Japanese cuisine to the local people of Warrington.
PROBLEM
55% of the Brits have never tried sushi before and many are not sure what to order and have allergies or worried about eating raw fish.
DURATION
6 Weeks
GOAL
Provide convenience for users to order based on their personal preference, book and learn about different types of sushi.
TOOLS USED
Figma
Photoshop
Illustrator
MY ROLE
This is an self-initiative project working as a design consultant, helping the sushi bar owner to ideate a new app concept using design thinking and UX design skills.
KEY STAGE
EMPATHIZE
Conducted qualitative user interviews
with local residents and regular sushi lovers
DEFINE
Discovered the expectation of customers and figured out what they concerned about.
IDEATE
Find out the pros and cons of other food ordering apps and optimized the user experience.
PROTOTYPE
Created Low-fidelity prototypes and mockup for the sushi app. Took reference to the accessibility and brand DNA.
TEST
Tested with 3 users to obtain feedbacks when using the prototype. Also improved the accessibility.
User pain points
Unpredictable time
Not understanding sushi and sake
Not easy to pay
Hard to find allergens information
Hard to find nutritional information
Questionaire & filter
Estimated questionnaire time to increase motives
Majority Yes/No questions
Intuitive and colour-coded icons for easier selection. This can also be selected in case some users are unsure.
Differentiate YES and NO options with positive & negative space.
Menu
Account
Simple sign in and sign up setting.
Account feature provides faster checkout process and loyalty card to encourage backward customers.
Options of using common social media accounts to log in for faster access.
One click to re-order and rate each item.
Loyalty uses attractive images for motivation.
Booking
Record can be seen and edited.
Confirmation number can be screenshotted and the record can be found in account.
Checkout
Different colours used for dine in and takeaway.
Cutlery options to reduce waste.
ETA for better confidence.
Fast checkout
Screenshot button for record.
Guide
Provide sushi types introduction, sake types information. How to enjoy sushi and benefits of them.
Contact
Hilton Leung
UX | UI | Industrial design
I combine five years of industrial design expertise with UX strategy to create human-centred digital products. From user research to wireframes and interactive prototypes, I translate insights into designs that delight customers and drive measurable business impact.
